Ben was our first featured athlete to be used on fire packaging and went on to achieve an incredible four years back to back first place at the Auckland Sky-Tower climb. Ben is a very modest model for such achievements and works as a firefighter in the Auckland International Airport fire rescue team.

The 2026 ambassador packaging celebrates the incredible achievements of volunteer firefighter Jodie Reymer. Representing the Pirongia Brigade and an athlete competing in both skytower and combat challenge, Jodie has multiple wins to her name including back to back NZ champion and records at the combat world championships.

Alice is a Kiwi graphic designer, illustrator and gold leaf enthusiast based in Amsterdam. Alice takes our firefighter photo and transforms basic packaging into sensational art that is used as storage boxes in fire stations across Asia Pacific.